Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. ie Google or any other search engine on the web. How important is it to be on the first page of Google? If your product is important and you need more new customers this is a very powerful tool to get your website to work for your business. Research has proved that only the first five listings on Google when searching for something are seen as professional at what they do. This process takes three to six months and is ongoing and also linked to your social media.